Making the case
Through the Unlocking Potential campaign, our strategic priorities highlight where together we can make the most meaningful change. Your generosity unlocks the full potential of individuals and initiatives across our campuses, fueling education, discovery and healing for generations to come.
Campaign case statementFaculty
Marlon F. Levy, M.D.
Senior Vice President for Health Sciences
CEO, VCU Health System
Your support advances academic excellence among our faculty and helps to create an environment where faculty can explore, discover and inspire.
Community
Ellen Fitzsimmons
Rector, VCU Board of Visitors
Your support invests in what matters most — people. It fuels VCU’s power to change lives and reflects your pride, passion and partnership in shaping the future.
Health
Diana Cantor
Chair, Investment and Debt Committee, VCU Health System Authority Board of Directors
Your support helps accelerate medical breakthroughs, remove barriers to care and train care teams equipped to meet today’s toughest health challenges.
Institutional excellence
Michael Rao, Ph.D.
President, VCU and VCU Health System
Your support sustains and elevates programs of distinction, ensuring that VCU remains a leader in education, research, health care and community engagement.
Students
Hernan Bucheli, Ed.D.
Vice President for Strategic Enrollment Management and Student Success
Your support creates opportunities for students by providing scholarships that ease the burden of tuition, mentorship programs that guide students to success and much more.
Research
Srirama Rao, Ph.D.
Vice President for Research and Innovation
Your support helps us answer society’s greatest challenges through innovative research, advancing initiatives that pioneer new pathways of thought and practice.
VCU priorities
You can make a lasting impact on the students, faculty and communities that are enriched by the VCU School of the Arts. Your generosity strengthens initiatives that empower future artists, designers, performers and scholars to drive cultural change and innovation across the arts.
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Campaign priorities
Watch how we're unlocking potential.
You can make a lasting impact on the student-athletes, coaches, fans and community members who power VCU Athletics. Your generosity helps us build champions by strengthening initiatives that elevate training and competition spaces, enhance student-athlete support and build a championship culture across all sports.
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Campaign priorities
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You can make a lasting impact on the students, researchers, faculty and communities who depend on the VCU School of Business. Your generosity strengthens initiatives within our school that help make VCU a hub for entrepreneurial thinking and societal impact.
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Campaign priorities
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You can make a lasting impact on the students, faculty, researchers and patients who depend on the VCU College of Health Professions. Your generosity strengthens initiatives that advance health professions education, expand access to care and support research that improves health outcomes across diverse communities.
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Campaign priorities
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You can make a lasting impact on the students, faculty, researchers and patients who depend on the VCU School of Dentistry. Your generosity strengthens initiatives that advance dental education, expand patient care and drive research that improves oral health outcomes for communities near and far.
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Campaign priorities
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You can make a lasting impact on the students, faculty and communities that rely on the VCU School of Education. Your generosity strengthens initiatives that prepare future educators and leaders to create positive change in schools, communities and beyond.
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Campaign priorities
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You can make a lasting impact on the students, faculty, researchers and communities shaping the future through the VCU College of Engineering. Your generosity powers initiatives that fuel innovation, drive collaboration and position VCU as a leader in engineering and technology.
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Campaign priorities
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You can make a lasting impact on the students, researchers, scholars, faculty and communities who depend on the VCU College of Humanities and Sciences. Your generosity strengthens initiatives within the college that cultivate student excellence, facilitate groundbreaking research and foster innovative solutions to society’s most pressing challenges.
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Campaign priorities
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You can make a lasting impact on the students, faculty and communities that rely on VCU Libraries. Your generosity strengthens initiatives that enhance access to resources, fosters innovation and research, and creates dynamic learning environments for the VCU community.
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Campaign priorities
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You can make a powerful impact on the lives of those affected by cancer. At VCU Massey Comprehensive Cancer Center, your support drives innovative treatments, advances lifesaving research and strengthens the expert teams who are redefining cancer care in Virginia and beyond.
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Campaign priorities
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You can make a lasting impact on the students, faculty, researchers and patients who depend on the VCU School of Medicine and our academic medical center. Your generosity strengthens initiatives that advance medical education, enhance patient care and drive research that leads to breakthroughs in health outcomes for communities locally and globally.
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Campaign priorities
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You can make a lasting impact on the students, faculty, researchers and patients who depend on the VCU School of Nursing. Your generosity strengthens initiatives that advance nursing education, enhance patient care and drive research that improves health outcomes for communities near and far.
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Campaign priorities
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You can make a lasting impact on the students, faculty, researchers and patients who depend on the VCU School of Pharmacy. Your generosity strengthens initiatives that advance pharmacy education, improve patient care and drive research that transforms medication management and health outcomes for communities near and far.
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Campaign priorities
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You can make a lasting impact on the students, faculty and communities that rely on the VCU School of Social Work. Your generosity strengthens initiatives that prepare future social workers and leaders to create meaningful change in individuals’ lives, communities and society.
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Campaign priorities
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You can make a meaningful difference in the lives of the patients, providers, researchers and communities who rely on VCU Health. Your generosity fuels innovation in patient care, supports groundbreaking research and empowers the teams who are transforming health outcomes across Virginia and beyond.
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Campaign priorities
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You can make a lasting impact on the students, faculty and communities who rely on the VCU L. Douglas Wilder School of Government and Public Affairs. Your generosity strengthens initiatives that prepare future public servants, policymakers and leaders to drive impactful change in our communities and beyond.
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Campaign priorities
Watch how we're unlocking potential.
