School of Business
At the VCU School of Business, we believe in the potential within every student, researcher and entrepreneur — a potential that fuels innovation, drives economic growth and transforms industries. Unlocking Potential: VCU’s Campaign for the Future is a bold initiative to invest in that potential by expanding access, advancing research and shaping the future of business. Your support during this campaign ensures our graduates are skilled professionals and leaders in all fields of business, including AI and analytics, entrepreneurship, finance, leadership, and more. Your generosity expands opportunities for business education, research and real-world experiences, empowering students and the communities we serve to thrive.
With your support, we will create scholarships that open doors for talented students and develop industry-leading curricula that prepare graduates for their careers. Together, we will build pathways that empower business students to excel, lead and transform the world.
Join us in unlocking potential at the VCU School of Business. When you invest in business education, you invest in the future of business and the global economy.
Our goal
You will unlock potential in the School of Business when you help us reach our goal of $45 million.
Our priorities

Increasing access and fostering student success
In the VCU School of Business, students don’t just study business — they gain the hands-on experience, global perspective and professional connections that set them apart in the field.
Nearly 40% of our students are the first in their families to go to college; 37% come from low-income families; and many of our students are non-traditional students continuing their education or changing careers in adulthood. Your support ensures that every deserving student has access to a transformative education. Merit- and need-based scholarships open doors for undergraduate and graduate students. Competitive graduate funding, including assistantships and stipends, help to make VCU a top choice for rising business leaders. And funding for experiential learning, such as professional development, internship stipends and study abroad, helps our students acquire the real-world experience they need to succeed in a global business world.
Together, we can unlock potential in every student and prepare them for impactful business careers.

Blazing trails and leading change through innovative research
Innovation thrives in the VCU School of Business. Every day, our faculty researchers push boundaries, challenge assumptions and generate knowledge that drives meaningful change.
Your support expands opportunities for Ph.D. students by increasing access to fellowships and providing critical fifth-year stipends, ensuring that the next generation of scholars has the resources necessary to pursue groundbreaking research.
Your investment bolsters transdisciplinary research that bridges industries, including health care, technology and public policy, to tackle society’s greatest challenges. This research fosters future-forward solutions with real-world impact. We will encourage interdisciplinary research collaboration, bringing experts from across disciplines to tackle complex business and societal challenges.
Together, we can unlock a future defined by innovation in business.

Recognizing faculty and nurturing scholarship
VCU School of Business faculty are mentors, experts and thought leaders shaping the future of the business world. Their expertise and research drives breakthroughs in emerging fields like artificial intelligence, entrepreneurship, analytics and more.
Your support invests in faculty excellence by establishing a named deanship and expanding endowed professorships and chairs in key fields, from financial planning to sustainability and free enterprise. Philanthropic dollars strengthen our
ability to recruit and retain innovative scholars, foster interdisciplinary research and create an environment where faculty can inspire the next generation of business leaders.
With your help, we can recruit, retain and recognize world-class talent and ensure that VCU remains a hub for thought-leadership and impact in business.
Together, we will unlock faculty excellence to enhance business education and global innovation.

Sustaining institutional excellence and achieving prominence
Business is the foundation of society, and at the VCU School of Business, we are committed to equipping rising business leaders with the skills they need to maintain that strong foundation.
Your support advances strategic initiatives that position VCU as a national leader in business education. You can help us establish the Institute for Free Enterprise, creating a hub for research and dialogue on the principles that drive economic growth and opportunity for all. These initiatives align with Opportunity 2030, the School of Business’s strategic vision to create unlimited opportunities for students, faculty and the broader community, ensuring business education
remains at the forefront of innovation and impact.
Together, we will unlock new levels of achievement in business and business education.

Shape what’s next
As the dean of the VCU School of Business, I am honored to lead our school into the next phase of growth and help bold ideas take shape. We know a business education is the key to the halls of accomplishment across every field of endeavor, from health care to public policy to technology. We aspire to help anyone with the drive to succeed to create opportunities for themselves, the businesses they work for and the communities where they live. A business education is life-changing, and it opens the door to unlimited opportunities for students that they might have never dreamed possible. I am grateful for your generosity, commitment and belief in our mission. I may never be able to fully share the deep impact you have and will make on our school, but I hope you see it in the success of our students, faculty, staff, alumni and our community and industry partners in the years to come.

Brian P. Brown, Ph.D.
Dean, VCU School of Business
You are the key.
You’ve seen how this historic effort is unlocking potential across VCU and VCU Health for students, patients, faculty members, researchers, clinicians and members of our community. Now it’s your turn. How will you help shape what’s next?