VCU Athletics

At VCU Athletics, we believe in the potential within every student-athlete, coach and community member. As a cornerstone of student life at VCU, VCU Athletics builds champions by fueling personal growth, supporting academic achievement and providing opportunities for excellence in competition and leadership. Unlocking Potential: VCU’s Campaign for the Future is a bold initiative to invest in that potential — by enhancing athletic facilities, expanding resources for student-athletes and empowering our teams to compete at the highest levels while fostering academic success.

With your support, we will expand opportunities for student-athletes to thrive, strengthen our coaching and support staff, and elevate VCU Athletics as a hub for excellence, student development and community engagement. Together, we can ensure that VCU Athletics continues to serve as a catalyst for success both on and off the field.

Join us in unlocking potential at VCU Athletics. When you invest in athletics, you invest in the future of VCU student-athletes, champions and leaders.

Our Goal

Our goal

You will unlock potential in VCU Athletics when you help us reach our goal of $40 million.

Our priorities

Our priorities

Pillar 1

Increasing access and fostering student success

VCU Athletics is committed to empowering student-athletes by reducing financial barriers and providing them with the resources they need to succeed athletically and academically. One of the most impactful ways we do this is through scholarships, which help ensure talented individuals can pursue their athletic and academic dreams without the added burden of financial strain.

Your support will directly fund scholarships for student-athletes, covering tuition and other essential needs so that they can focus on their education and athletic performance.

Together, we can unlock opportunities for student-athletes, empowering them to excel.

Pillar 2

Blazing trails and leading change through innovative research

VCU Athletics coaches are leaders and mentors shaping the future of athletic performance and instilling values of teamwork, discipline and perseverance.

Your support strengthens VCU Athletics by funding endowments for coaching positions across our programs. These endowed positions provide the resources necessary to attract and retain world-class coaching talent, ensuring our student-athletes receive the guidance and mentorship needed to succeed. Philanthropic support also enhances recruitment efforts and provides critical resources for the continued success of our athletic programs. With your help, we will continue to develop top-tier athletes, advance athletic excellence and ensure VCU remains a leader in collegiate sports.

Together, we will unlock excellence in coaching, leadership and mentorship.

Pillar 4

Sustaining institutional excellence and achieving prominence

VCU Athletics is poised to transform the student-athlete experience by developing the VCU Athletic Village, a state-of-the-art facility designed to revitalize Ram Nation. This new campus landmark will provide top-tier training and competition spaces for our student-athletes, and will serve as a hub for civic engagement and service to the community through
programming for Richmond-area youth.

Your support will also benefit the Ram Athletic Fund, which provides vital resources to elevate the performance and success of all VCU athletic programs. Your support will help us create a world-class environment that fosters excellence in our student-athletes.

Together, we will unlock new opportunities across VCU Athletics, empowering our Rams to compete at the highest level and create a lasting impact on the university and our community.

Watch how we’re unlocking potential

 - watch video
Unlock Potential
Ed McLaughlin

Shape what’s next

You can help unlock potential across VCU Athletics by supporting our student-athletes, coaches and community. Your investment in scholarships and endowed coaching positions fuels our ability to recruit and retain top-tier talent, empowering athletes to excel both on the field and in the classroom.

That momentum continues with the VCU Athletic Village, a bold initiative that will transform the experience of our student-athletes, enhance coaching resources and create new opportunities to engage the entire Richmond community. We have not seen a project of this magnitude in VCU Athletics’ history. These new facilities will help our pursuits of winning conference and NCAA national championships, and we need support from across Ram Nation to make this project a reality. 

As the landscape of college athletics evolves, the core mission of VCU Athletics remains steadfast. We will continue to provide a holistic opportunity to train, educate and help student-athletes win on the field, on the court and in life.  

Ed McLaughlin

Ed McLaughlin
Vice president and director of athletics

You are the key.

You’ve seen how this historic effort is unlocking potential across VCU and VCU Health for students, patients, faculty members, researchers, clinicians and members of our community. Now it’s your turn. How will you help shape what’s next?