
Unlocking Potential Campaign for the Future
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Be part of the momentum.
You are essential to fueling our impact. Connect with us on social media and to see how your support helps to unlock potential across VCU and VCU Health.
Honoring our past. Shaping our future.
We’re honoring our 1838 founding with bold campaign goals that reflect our history and our ambitions. Every gift and every action taken during this campaign helps carry forward the mission that began in 1838, propelling VCU’s future and strengthening our service to those who rely on us.

Our priorities
The Unlocking Potential campaign is guided by priorities that reflect our deepest commitments — to our students, our faculty, our patients, our community and our shared future. Learn more about where you can direct your support to unlock potential at VCU.
Students
Increasing access and fostering student success
Education is the foundation of opportunity. At VCU, we believe all students deserve access to a transformative education. Together, we can unlock potential in every student, ensuring that they have access to an enriching education for a future filled with possibility.
Research
Blazing trails and leading change through research
Innovation is at the heart of VCU’s mission. From pioneering medical treatments to advancing the arts and humanities, VCU and VCU Health are a hub of creativity and discovery. Together, we can pioneer new insights to unlock a future defined by innovation.
Faculty
Recognizing faculty and nurturing scholarship
Great universities are built on the brilliance and dedication of their faculty. VCU faculty inspire students and push the boundaries of knowledge. Together, we can unlock excellence in academics and in health care training to drive impact that extends far beyond our campus.
Institutional excellence
Institutional excellence
Sustaining institutional excellence and achieving prominence
Every aspect of our university and health system contributes to VCU’s success. Together, we can unlock new levels of achievement and well-being for our students, patients and community, and ensure continued growth and recognition on the world stage.
Unlock potential with us
At Virginia Commonwealth University and VCU Health, we believe in the potential within every student, patient, faculty member, researcher, clinician and member of our community. This potential fuels innovation, drives breakthroughs and creates meaningful impact. Unlocking Potential: VCU’s Campaign for the Future is a bold initiative to invest in that potential to help all who learn, teach, heal and excel at our university and health system achieve their promise. You are the key.
Learn moreabout Unlocking your potential at VCUStories of impact
Behind every gift to the Unlocking Potential campaign is a story of real change — students achieving their goals, researchers breaking new ground, faculty pushing boundaries and programs reaching new heights. Learn more about how philanthropy is unlocking potential across VCU and VCU Health, one story at a time.
You are the key.
You’ve seen how this historic effort is unlocking potential across VCU and VCU Health for students, patients, faculty members, researchers, clinicians and members of our community. Now it’s your turn. How will you help shape what’s next?