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Unlocking Potential Campaign for the Future

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Be part of the momentum.

You are essential to fueling our impact. Connect with us on social media and to see how your support helps to unlock potential across VCU and VCU Health.

Honoring our past. Shaping our future.

We’re honoring our 1838 founding with bold campaign goals that reflect our history and our ambitions. Every gift and every action taken during this campaign helps carry forward the mission that began in 1838, propelling VCU’s future and strengthening our service to those who rely on us.

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Priorities

Our priorities

The Unlocking Potential campaign is guided by priorities that reflect our deepest commitments — to our students, our faculty, our patients, our community and our shared future. Learn more about where you can direct your support to unlock potential at VCU.

Making the Case

Unlock potential with us

At Virginia Commonwealth University and VCU Health, we believe in the potential within every student, patient, faculty member, researcher, clinician and member of our community. This potential fuels innovation, drives breakthroughs and creates meaningful impact. Unlocking Potential: VCU’s Campaign for the Future is a bold initiative to invest in that potential to help all who learn, teach, heal and excel at our university and health system achieve their promise. You are the key.

Learn moreabout Unlocking your potential at VCU

Stories of impact

Behind every gift to the Unlocking Potential campaign is a story of real change — students achieving their goals, researchers breaking new ground, faculty pushing boundaries and programs reaching new heights. Learn more about how philanthropy is unlocking potential across VCU and VCU Health, one story at a time.

Jasmin Blanco-Vargas

VCU School of Nursing, Class of 2024

Jasmine Blanco-Vargas (B.S.’24) was a first-generation student juggling work, school and volunteering to become a nurse who advocates for her family and the community. She is also one of more than 500 students at the VCU School of Nursing who have benefited from Joanne and William Conway Nursing Scholarships since 2019.

Stravitz-Sanyal Institute for Liver Disease and Metabolic Health

VCU is working to radically expand treatment options for liver and liver-related metabolic diseases thanks to historic, transformational support from R. Todd Stravitz, M.D. (H.S.’93), and his family’s Barbara Brunckhorst Foundation. 

Kendra Johnson, Ph.D.

Anna Lou Schaberg Endowed Professor of Practice, VCU School of Education

As the Anna Lou Schaberg Endowed Professor of Practice, Kendra Johnson, Ph.D. (Ph.D.’22), is empowered to do what she does best — think creatively. One outcome: She has redesigned introductory teaching courses in the VCU School of Education to center care and community and to better prepare future teachers.

CoStar Center for Arts and Innovation

With an investment from CoStar Group, VCU’s new CoStar Center for Arts and Innovation will provide a launchpad for critical digital and creative economy initiatives at VCU and throughout Richmond, Virginia.

Donor Voices

The faculty at VCU don’t just teach — they mentor, inspire and push boundaries. That was our experience and supporting them through endowed chairs and research funding is not only an investment in innovation but in the future.”

Jon Perlin, M.D., Ph.D. (M.D.’90, Ph.D.’91, H.S.’96, M.S.H.A.’97, H.L.D.’08), tri-chair, Unlocking Potential campaign cabinet

When I was diagnosed with cancer in 2006, I was given a 50/50 chance of survival. Somebody paid for the cancer research that saved my life. I think about the fact that one out of two men and one out of three women will get cancer in their lifetime — hopefully, the money I donate for cancer research at Massey will save the life of someone I love.”

George Emerson (B.S.’78), member, Unlocking Potential campaign cabinet

Philanthropy is important to help pay the cost of education for students, contribute to endowed professorships to be able to recruit and retain the best faculty to teach those students, and to help pay for the research that improves the lives of all citizens.”

Ramona Neifeld and Jim Neifeld, M.D., members, Unlocking Potential campaign cabinet

VCU helped to unleash my fullest potential as a Ram — on my campus, in my community, across my city and beyond. In this same spirit, my family and I established the Dr. Sesha Joi Moon Endowed Scholarship Fund as the university’s first endowment by a Black queer woman as a gesture of gratitude to help unleash the same potential in the next generation of Rams.”

Sesha Joi Moon, Ph.D. (B.A.’05, M.S.’08, Cert.’09), member, Unlocking Potential campaign cabinet

You are the key.

You’ve seen how this historic effort is unlocking potential across VCU and VCU Health for students, patients, faculty members, researchers, clinicians and members of our community. Now it’s your turn. How will you help shape what’s next?